Strategic clarity that drives business growth

We help established B2B businesses unlock their potential, break through revenue plateaus, and deliver the commercial outcomes needed for their next stage of growth or exit plans.

Clarity isn’t abstract, it’s what turns plans into progress.

What we do

Areas of expertise that help your business grow

Marketing & Go-to-Market Strategy

Practical, commercially grounded plans that align teams, set priorities and turn ideas into action. You get clarity, structure and a GTM plan the business can deliver effectively.

Positioning & Brand Development

We help you tell the right story about your business in a way that’s clear, relevant and commercially strong. It strengthens your narrative and the impact it has in the market.

Commercial & Sales Alignment

Creating alignment around around shared goals, clear messaging and a single commercial plan, for less friction and a joined-up approach that drives stronger pipeline growth.

Activation & Execution Support

Senior support that keeps delivery on track. We help you stay focused, aligned and organised so your plans are implemented the way they’re meant to be.

How we do it

Three practical steps that unlock your business potential

ASSESS

ACTIVATE

Understand where your business is, how it works, what’s blocking growth and what’s needed to reach the next stage.

BUILD

Put it into motion alongside the leadership team — either done by us, your team, or both. Strategy must be executed to matter.

Create the commercial marketing infrastructure including your strategy, positioning, focus, messaging, targeting and the systems needed for repeatable growth.

We’re the consultancy you bring in when you want marketing to drive real commercial results and growth, not just talk about it. In three practical steps we build strategies that work and move your business forward.

Sound good? If you’d like a clear, honest conversation about your business, we’d be happy to talk.

Who we work with

Ambitious business leaders and owners who are focused on commercial growth goals.

We work with established business that have been built through hard work and experience. Growth at this stage really shouldn’t depend on luck, personality or quarter-to-quarter firefighting.

And those businesses deserve proper strategic clarity and commercial marketing infrastructure.

If you’re investing in marketing but not seeing the results you expected, or you know marketing should be driving growth but you’re not sure how to make that happen, we can help.

Our work

Professional services firm

A well-established professional services firm had grown through reputation but needed a clearer story and stronger brand to compete in a crowded market.

We sharpened their value proposition, developed a more confident narrative and created a focused go-to-market plan. This gave the team clarity, alignment and a brand that supported their next phase of growth.

Technology company

A technology company growing at pace had a strong offer but needed clearer positioning and a more focused go-to-market approach to support their commercial goals.

We sharpened their value proposition, aligned the leadership team and built a practical marketing and channel plan. This gave them the clarity and direction to scale more effectively and invest with confidence.

Manufacturer

A successful manufacturer wanted to unlock their next phase of growth into to a new region, but weren’t sure where to focus.

We analysed their customers, competitors and market opportunities, then repositioned the business and built a clear growth plan.

This gave them the focus and confidence to invest where it would have the most impact.

What people say about us

Cornerstone balances deep experience with a collaborative style that made them a trusted partner for me and the wider SLT.

Their ability to cut through complexity, frame clear decisions, and leave behind a stronger, more confident commercial and marketing function has been invaluable.

Rated 5 out of 5

Robert Clewley

I have to say that having someone teach and explain a fully executed marketing strategy in less than a day is immensely impressive.

I would work along side Cornerstone in a heartbeat. The team has the energy, the ideas, the commitment, the skill, the personality, and the drive to make your strategy and success come to life. Amazing people professionally and personally.

Rated 5 out of 5

James Howitt

Cornerstone has this rare ability to step back and see the bigger picture when others get stuck in the detail.

They get right into the customer’s head and create marketing strategies that consider the impact on pipeline, conversion, and revenue – this makes them invaluable when you need marketing that actually drives growth.

Rated 5 out of 5

Susan Munsell

Strategic clarity that drives business growth

What we do

Marketing & Go-to-Market Strategy

Positioning & Brand Development

Commercial & Sales Alignment

Activation & Execution Support

How we do it

ASSESS

ACTIVATE

BUILD

Who we work with

Our work

Professional services firm

Technology company

Manufacturer

What people say about us

Let’s start the conversation

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