If you don’t know where you are going, how will you know when you’ve got there?
Or in other words, if you don’t have a marketing plan in place, how will you know if you have completed it or achieved your marketing goals.
The marketing plan is usually the next step in the marketing strategy process. Of course, they can be done as a standalone project, but it works best when it’s backed up by having a real strategy and brand in place.
And what this means is working out what sort of marketing activities you need to be doing, what results you want to get from it, and where and to whom you need to be doing it.
The plan is the plan…
Your marketing plan should give you a plan of action for a specified period, usually 12 months for new businesses or longer for more established businesses. This means you can now go off with your new strategy, brand and plan and start your marketing.
Of course, our very experienced team are best placed to help you put it into action and this would also ensure a smooth and consistent delivery of your brand. It makes sense, but we don’t tie you to our services. Rather we prefer to empower our clients so they can be self-reliant if they prefer or transfer the work in house.
If you would like us to complete your overall business marketing strategy, we will create a plan of action that covers a range of marketing tactics and activities that are focused on communicating to, and engaging with, your target market(s). We create and organise:
- Go-to-Market & Launch Strategies
- Short-term Tactical Plans or Longer-term Strategic Plans
- Online & Offline Integration
- Activity Selection, Implementation & Review